Eyeing L’Oreal for Volume and Wear

Posted by girlpaint | Filed under bargain, cosmetics, mascara, wedding

L’Oreal Paris recently released *another* new mascara, this one called Extra Volume Collagen Mascara. It touts lush and luxurious lashes with hydra-collagen (?) for super-duper volume. A pretty, sleek black tube reveals the biggest, fattest mascara brush you’ve seen. Seriously. Thick.

Admittedly, I was skeptical. I had to see just what sort of super-duper volume we were talking about. Well, I was certainly not underwhelmed, but at the same time, I’m not sure it lives up to “12x more impact, instantly.”

It takes a few coats to build up to 12x more impact (whatever that is), but recently I had a lash curler incident and ended up yanking out half the lashes on my right eyelid. Fun times. Extra Volume Collage Mascara was a godsend. It actually helped hide my goof by amply thickening the lashes around the missing ones. Cool. L’Oreal’s website even features a great “how to apply” video.

Other pluses include little-to-no flaking and nearly smudge-proof wear. And some of the nicer ingredients include sodium hyaluronate, which has been shown to “plump” by holding onto about 10x its weight in water, and atelocollagen which, simply put is a water-soluble form of collagen (a protein) commonly used in cosmetics. So there ya go…the mysterious hydra-collagen is revealed.

One word of caution: unless you want spider-leg lashes (why?), don’t use a mascara base with Extra Volume Collagen. Otherwise, it’s a very nice volumizing, long-wear mascara indeed. And at around $8, key your eye out for this one.